Despite the fact that the term CRM is generally used in conjunction with more-traditional B2C and B2B organisations, the truth is that almost every real estate agent—particularly the most successful ones—use CRM software.
This makes sense, as agents generally find themselves having to juggle many different clients at once, and these clients need to be easily distinguished from one another. But effective real estate CRM should be more than just a database of clients.
So what should those working in real estate be looking for when it comes to finding the right CRM?
Our in-depth guide covers all that and more.
Download the free guide to share with your team now!
